Resume Brochures
Real estate agents often struggle to differentiate themselves in a competitive market, especially when meeting new clients. To solve this, I design custom resume brochures that showcase each agent’s background, specialties, and personality in a polished, on-brand format. These brochures serve as a powerful tool in listing presentations and client meetings, helping agents stand out and build trust from the start.
Real Trends Verified Social Posts
Awards like Real Trends Verified are an important way for agents to build credibility, but without strong visuals they can be easy to overlook online. To highlight these achievements, I designed and produced branded social media posts that celebrate each agent’s recognition. The posts are shared by both our agents and the corporate office, boosting visibility, reinforcing brand presence, and spotlighting individual success across multiple platforms.
Next Level Recruiting
Recruiting top agents is a constant challenge in real estate, and our brokerage needed fresh, consistent materials to stand out. To support this, I developed the Next Level campaign—designing a logo, postcards, social graphics, and a reel that offices could use in their recruitment efforts. The cohesive system elevated brand consistency while giving leaders flexible tools to inspire potential agents across platforms. I then built the materials into a playbook, making it easy for offices to implement and adapt the campaign.
Next Level Recruiting Reel
"It’s not just a move, it’s a mindset. If you're ready to take your business to the next level, we're here to help you get there. The brand, the tools, the support—you'll feel the difference."
This reel was later reformatted for a digital ad campaign, aiming to recruit more agents to the brokerage.
Digital Ad Campaign
To reach new audiences and generate more qualified leads, our team needed a stronger digital presence. I designed and launched a geo-targeted ad campaign on Instagram and Facebook, showcasing properties and lifestyle content tailored to key regions in Connecticut, the Hudson Valley, and Westchester County. The campaign was built to drive engagement and boost conversions, connecting the brand with prospective clients in a more targeted, measurable way.
2024 Year in Review
After a year of growth and achievement, our company needed a compelling way to showcase milestones and celebrate team successes. I created a 2024 Year in Review video that highlighted key stats, corporate awards, team celebrations, and standout moments from the year. Presented company-wide, the video served as a dynamic recap that reflected on progress while reinforcing culture and collective pride.