Freelance Work

2025

As a new floral startup, Bloom Where You Are Planted needed a visual identity that captured its mission: bringing back the authentic, untamed side of bouquets. To reflect this, I created a brand identity that celebrates imperfection and organic charm—anchored by a logo featuring soft watercolor florals arranged in a delicate vase. The result is a visual system that feels fresh, artisanal, and true to the brand’s vision.