Affiliate Booklet
2024
Oma’s Pride wanted to better equip their affiliate team with a resource that could tell the brand story, showcase products, and provide practical tools for promotion. To meet that need, I designed and illustrated an affiliate booklet that blended engaging visuals with functional content. Created using Procreate, InDesign, and Canva, the booklet was sent to the affiliate team as both an educational tool and a brand showcase—quickly becoming a favorite (second only to the dog treats).
Summer T-shirt Logo Design
2023
During my first internship with Oma’s Pride, I had the opportunity to design a logo for their summer t-shirt collection. I created three versions, each incorporating elements of their existing logo and company vision. All designs were crafted using Illustrator to bring their brand to life in a fresh, summer-ready style.
Store Spotlight
To strengthen Oma’s Pride’s relationships with independent retailers, I identified the need to spotlight the unique value of each partner store. Customers often weren’t aware of the variety of products or the personal touch these shops provided. To address this, I produced short-form “store highlight” videos that showcased each retailer’s distinct offerings and their partnership with Oma’s Pride. I managed on-site filming and editing, creating branded content designed to engage customers while reinforcing the brand’s support of its retail partners.
Paw-sitive Review
To bring a more authentic, relatable voice to Oma’s Pride’s content, I produced a playful video series using the popular “voiceover” trend. Customers crave less rigid, more real moments with pets, so I filmed dogs (including my own) enjoying Oma’s Pride products and layered in humorous narration to showcase their personalities. The series boosted engagement by highlighting product appeal in a fun, genuine way that resonated with pet owners.