Poughkeepsie Waterfront Market
2022
For this project, I researched the local Poughkeepsie Waterfront Market and set out to redesign their existing logo. I dove into their mission, visual identity, and community vibe to create three refreshed logo concepts. Using Photoshop and Illustrator, I brought the designs to life — and then heat pressed them onto canvas tote bags for a practical (and stylish) final touch.
