Branding & Identity

2025

The East Coast surf community is often overlooked, overshadowed by the reputation of the West Coast. Surf the East was created to change that perception and highlight the strength and culture of Atlantic surfing. I designed and built the website and lead the brand’s creative direction—overseeing graphics, merchandise design, video production, and social media management across Instagram and TikTok. I also develop collaborations and source user-generated content to expand the brand’s reach and foster community engagement.